Banking on the trend of healthy living in the country, Fruitas Holdings, Inc. opened its first “Fruitas” Fresh From Babot’s Farm on February 1, 2002 at SM Manila. Fast forward to 2017, FHI now has more than 800 profitable stores across the Philippines located in prime commercial establishments and institutions.

Since its establishment, FHI has expanded its brand portfolio to include Buko Loco, De Original Jamaican Pattie Shop and Juice Bar, Juice Avenue, Johnn Lemon, Black Pearl, Buko Ni Fruitas, Fruitas Ice Candy to name a few.

Fruitas Holdings, Inc. became a leader in the food cart industry in the country due to its expansive store network. Its expansive store network is credited to the franchising of most of its brands in its portfolio. Many have chosen to franchise brands under the Fruitas Holdings, Inc. since it is a proud member of the Philippine Franchise Association and Association of the Filipino Franchisers Inc., it has proven business concepts, has a strong logistics, operations, product development, and HR support.




Fruitas Holdings, Inc. is the leading group in the food cart industry in the country. Since its flagship stall, Fruitas Fresh from Babot’s Farm opened in 2002, the group now has over 800 stores all over the country and close to 20 brands in its portfolio.


How to Apply

Should you wish to apply for a franchise, simply fill out our online application form and submit the following online:

  1. Letter of Intent
  2. Lease/Award Notice from the lessor (if possible)
  3. Vicinity Map of prospective site
  4. Photograph of the prospective site

Our team will review the information you submitted and will contact you for a meeting to discuss business plans.

Click here to apply



Frequently Asked Questions

Q: What are the franchisee’s responsibility?

A: After being awarded with a franchise, a franchisee is responsible for the overall management of his or her business. This includes but is not limited to the management of the overall operations, manpower and control of inventory.

The franchisee is also bound by the Franchise Agreement to uphold all the provisions within the contract to promote and protect the FRUITAS brand.

Q: What is included in the franchise package?

A: We are an ALL IN PACKAGE.

Q: How long is the training program?

A: The service crew must complete the training and evaluation for a minimum of 10 days.

Q: Who will provide the manpower to operate the store?

A: It is the responsibility of the franchisee to hire manpower (service crew) for store operations. The salaries and benefits of the service crew will be provided by the franchisee.

Q: What is the required lot size or floor area?

A: The floor area for a store is ideally 4 to 6 square meters only.

Q: Do you provide prospective location?

A: The prospective franchisees should provide their target location. Our team will assist in evaluating the site upon confirmation of the franchise package.

Q: What are the qualifications of an FHI franchisee?

A: An FHI franchisee possesses strong entrepreneurial and leadership skills. He/she must be financially capable to fund the investment and willing to be hands-on with the operations side of the business.


Contact Us

Fruitas Holdings, Inc.

Address: 60 Cordillera Street, corner E.Rodriguez Sr. Avenue,  Brgy. Doña Josefa, 1113, Quezon City

Phone: 63.2.330.2889 | 63.939.101.0101 Luzon | 63.947.101.0101 Vis Min

E-mail: |


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Fruitas Holdings, Inc.


How to Apply


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